Print Design Guidelines

Comprehensive guidelines for designing print materials for Eco Engineering Services. Brand colors, typography, logo usage, and quality standards.

Brand Colors

Eco Engineering Services uses a consistent color palette across all print materials. Always use these exact color values.

Deep Navy Blue
Hex: #045097 | RGB: 4, 80, 151
CMYK: 100/72/0/38 | Pantone: 294 C / 294 U (approx.)
Sky Blue
Hex: #6BB9F0 | RGB: 107, 185, 240
CMYK: 60/25/0/0 | Pantone: 2905 C / 2905 U (approx.)
White
Hex: #ffffff | RGB: 255, 255, 255
CMYK: 0/0/0/0 | Use for backgrounds
Silver / Light Grey
Hex: #D9D9D9 | RGB: 217, 217, 217
CMYK: 0/0/0/15 | Pantone: Cool Gray 2 C / Cool Gray 2 U (approx.)
Important: Always use CMYK values for print materials. RGB values are for digital/screen use only. Verify colors with your printer before final production.

Typography

Headings & Brand Elements

Font: Montserrat

Usage: Headlines, brand names, main titles, signage

Styles Available: Light (300), Regular (400), Medium (500), Semi-Bold (600), Bold (700), Extra-Bold (800)

Designer: Julieta Ulanovsky | Foundry: Google Fonts

Body Text

Font: System font stack (Arial, Helvetica, or similar sans-serif)

Usage: Body text, descriptions, longer content

Minimum Size: 10pt for print materials

Typography Hierarchy

  • Main Headline: 24-36pt (Montserrat, Bold 700)
  • Subheadings: 18-24pt (Montserrat, Semi-Bold 600 or Bold 700)
  • Body Text: 10-12pt (System font, Regular)
  • Small Text: 8-9pt (System font, Regular) - Use sparingly

Logo Usage

Logo Placement

  • Always maintain clear space around the logo (minimum equal to height of the logo text)
  • Use full-color logo on light backgrounds
  • Use white logo version on dark backgrounds
  • Never place logo on busy or low-contrast backgrounds

Logo Sizing

  • Minimum size: 20mm width for print materials
  • Always maintain aspect ratio - never stretch or distort
  • Use high-resolution logo files (300 DPI minimum)
Never: Change logo colors, rotate logo, add effects, use low-resolution versions, or place on cluttered backgrounds.

Layout Principles

Spacing & Alignment

  • Use consistent margins and padding throughout
  • Maintain alignment to a grid system
  • Leave adequate white space for readability
  • Group related content together

Visual Hierarchy

  • Most important information should be largest and most prominent
  • Use color contrast to draw attention
  • Break up long text with headings and bullet points
  • Use images strategically to support content

Image Guidelines

Resolution Requirements

  • Print Materials: 300 DPI minimum
  • Large Format: 150-300 DPI depending on viewing distance
  • File Format: TIFF or high-quality JPEG for photos, PNG for graphics with transparency

Image Content

  • Use high-quality, professional images
  • Ensure images represent Eco Engineering Services positively
  • Maintain consistent style across materials
  • Always get permission for photos of people

Contact Information

Phone: 01387 245358

Website: www.ecoengineeringservices.co.uk

Address: [Your Address]

Note: Always include contact information on print materials for easy reference.

Quality Checklist

Before sending to print, verify:

  • ✓ All colors are in CMYK mode
  • ✓ All images are 300 DPI minimum
  • ✓ Bleed areas are included (3mm minimum)
  • ✓ All text is within safe zones
  • ✓ Logo is correct version and high resolution
  • ✓ Contact information is accurate
  • ✓ File is exported as PDF/X-1a or PDF/X-4
  • ✓ Spell-checked and proofread