Eco Engineering Services
Brand Colours + Solar Yellow for CTAs
Deep Navy, Sky Blue, White, and Silver Grey – plus Solar Yellow for calls-to-action. A trusted, technical palette with clear visual distinction for where we want customers to take action.
Logo Preview
Use this palette with the primary and icon logos for all channels.
Brand Colours
Deep Navy Blue
#045097
Trust · Stability · Professionalism
Sky Blue
#6BB9F0
Clarity · Innovation · Modernity
White
#FFFFFF
Clean · Simple · Transparent
Silver / Light Grey
#D9D9D9
Engineering · Precision · Structure
Solar Yellow
#FFC928
CTAs · Energy · Clear Action
CMYK & Pantone (Print)
| Colour | CMYK | Pantone C* | Pantone U* |
|---|---|---|---|
|
Deep Navy Blue #045097
|
100 / 72 / 0 / 38 | 294 C (approx.) | 294 U (approx.) |
|
Sky Blue #6BB9F0
|
60 / 25 / 0 / 0 | 2905 C (approx.) | 2905 U (approx.) |
|
White #FFFFFF
|
0 / 0 / 0 / 0 | White | White |
|
Silver / Light Grey #D9D9D9
|
0 / 0 / 0 / 15 | Cool Gray 2 C (approx.) | Cool Gray 2 U (approx.) |
|
Solar Yellow #FFC928
|
0 / 20 / 90 / 0 | 123 C (approx.) | 123 U (approx.) |
*Pantone values are approximations – always confirm with your printer.
Usage Ratios
Psychology & Meaning
Blue is trusted in technical and energy brands; our palette balances trust with clarity and openness. Solar Yellow adds energy and urgency where it matters.
- Deep Navy – reliability, professionalism, technical competence.
- Sky Blue – innovation, clarity, modern feel.
- White – clean energy, simplicity, transparency.
- Silver / Grey – engineering precision, modern technology.
- Solar Yellow – energy, optimism, action. Use sparingly for CTAs to create clear distinction on what the customer should do next.
Brand Foundations
This palette supports our mission to deliver high-quality renewable energy and construction solutions. Solar Yellow ensures primary actions stand out without overpowering the trusted blue foundation.
- Sustainability: Sky Blue + White evoke clean energy and open skies.
- CTAs: Solar Yellow for buttons, links, and prompts – reserve exclusively for desired actions.
- Community: Approachable blues avoid harsh, overly corporate tones.
- Trust & Reliability: Blue underpins high-value, long-term installs.
Applications & Accessibility
- Where it works: Website and landing pages, marketing hub UI, vehicle livery, workwear, offline materials, social graphics, and technical documentation.
- CTA usage: Use Solar Yellow for primary buttons (Get a Quote, Request Survey, Download Brochure, etc.) so customers instantly see where to act.
- Accessibility: Navy on White ≈ 8.5:1 (AAA); Yellow buttons need dark text (e.g. Deep Navy #045097) for sufficient contrast.
- Guidance: Keep key text in Deep Navy on white or very light backgrounds; use Solar Yellow only for actionable elements to maintain its impact.
Use this one-page reference when briefing designers or creating new assets in the hub.
Visual Usage in Context
How the palette applies to headings, body copy, buttons, badges and form elements.
Text hierarchy
Main heading in Deep Navy
Subheading – also Deep Navy
Body copy uses Deep Navy at 85% opacity for readable, on-brand text. Keep this for paragraphs and descriptions.
Buttons
Solar Yellow for primary actions · Sky Blue for secondary · Navy outline for tertiary