Eco Engineering Services

Bio/About Section

Call-to-Action (CTA) Button

Cover Image

Profile Image

Review Management

Messenger Optimization

Posting Frequency

• Main Posts: 3 per week (12 per month)
• Stories: 1 per day (30 per month)
• Best Days: Tuesday, Thursday, Saturday
• Best Times: Evenings 6-9 PM (peak: 7-8 PM)
• Weekend Focus: Saturday posts perform exceptionally well for rural audiences

Content Pillars (Balance Monthly)

• Real Installations (33%): Showcase completed work, case studies, customer testimonials
• Education (25%): How solar works, myth-busting, simplified explanations
• Cost Savings (8%): Financial benefits, savings calculators, ROI information
• Rural Solutions (25%): Farm solar, rural properties, energy independence
• Brand Trust (8%): Behind-the-scenes, team introductions, company values

Content Types

• Photos: Installation photos, before/after, team photos
• Videos: Time-lapses, walkthroughs, customer testimonials, educational content
• Graphics: Cost savings, educational infographics, myth-busting
• Stories: Behind-the-scenes, quick tips, installation progress

Community Engagement

• Join Local Groups: Rural, community, farming, home improvement Facebook groups
• Provide Value: Answer questions, share helpful content (not sales pitches)
• Post as Business Page: Comment and engage as your business page (not personal profile)
• Be Helpful First: Build relationships before promoting services
• Local Focus: Engage in Scotland-specific groups and communities

Encourage Shares

• Customer Incentives: Offer small incentives for customers who share installation photos
• Shareable Content: Create content worth sharing (impressive installations, helpful tips)
• Ask for Shares: Occasionally ask followers to share with friends who might be interested
• Tag Customers: With permission, tag customers in installation posts

Video Content Strategy

• Prioritize Video: Video content gets higher engagement
• Short Clips: 30-60 second time-lapses of installations
• Walkthroughs: Tour of completed installations
• Customer Testimonials: Short video testimonials (30-60 seconds)
• Drone Footage: Aerial views of solar arrays (if available)
• Educational Videos: Simple explanations of how systems work

Boosting Key Posts

• Budget: £20-£50 per boost for impactful posts
• Posts to Boost:
  • Case studies with real savings
  • Rural/farm-focused content
  • Educational content that addresses common questions
  • Installation showcases with customer testimonials
• Targeting:
  • Location: Scotland (or specific regions)
  • Age: 30-65
  • Interests: Homeowners, renewable energy, farming, rural living
  • Behaviors: Homeowners, property owners
• Boost Duration: 3-7 days for maximum reach

Key Metrics to Track Monthly

1. Page Likes

• What: Total number of people who like your page
• Where to Find: Facebook Insights → Overview → Page Likes
• Goal: Steady growth month-over-month
• Realistic Growth: 10-50 new likes per month (starting from zero)

2. Post Reach

• What: Number of people who saw your posts
• Where to Find: Facebook Insights → Posts → Reach
• Goal: Increase reach over time as you gain followers
• Note: Organic reach may be low initially - boosting helps

3. Engagement Rate

• What: Likes, comments, shares, and reactions
• Where to Find: Facebook Insights → Posts → Engagement
• Calculation: (Likes + Comments + Shares) ÷ Reach × 100
• Goal: 3-5% engagement rate (good for starting pages)
• Tip: Video content typically gets higher engagement

4. Website Clicks

• What: Number of clicks to your website
• Where to Find: Facebook Insights → Overview → Page Clicks → Website Clicks
• Goal: Track which posts drive traffic
• Tip: Include website links in posts and bio

5. Messages Received

• What: Number of messages/inquiries via Facebook Messenger
• Where to Find: Facebook Inbox → Messages
• Goal: Track inquiries and lead generation
• Tip: Respond quickly (within 24 hours) to improve response rate

6. Leads Generated

• What: Number of site surveys booked or inquiries converted
• Where to Find: Track manually or use Facebook Lead Ads
• Goal: Convert messages and website clicks into actual leads
• Conversion Tracking: Ask "How did you hear about us?" in initial contact

Monthly Reporting

• Track All Metrics: Use the Analytics Dashboard in this hub
• Compare Month-over-Month: Look for trends and growth
• Identify Top Performing Posts: See what content resonates
• Adjust Strategy: Double down on what works, improve what doesn't

Realistic Growth Expectations

• Month 1: 10-30 followers, focus on content quality
• Month 2-3: 30-100 followers, start seeing engagement
• Month 4-6: 100-300 followers, consistent engagement
• Month 6-12: 300-1000 followers, established presence
• Note: Growth is slow at first - focus on quality content and engagement

What to Post

• Real Installations: Showcase completed work with photos and details
• Customer Testimonials: Real quotes and experiences (with permission)
• Educational Content: How systems work, myth-busting, FAQs
• Cost Savings: Real numbers, savings calculations, ROI information
• Rural Solutions: Farm installations, large properties, energy independence
• Behind-the-Scenes: Team, installation process, company values

How Often

• 3 Posts Per Week: Tuesday, Thursday, Saturday at 7 PM
• 1 Story Per Day: Behind-the-scenes, quick tips, installation updates
• Monthly Campaigns: Special content weeks (myth-busting, customer spotlights)

Utilizing Your Own Content

• Installation Photos: Always take high-quality photos of completed work
• Video Content: Record time-lapses, walkthroughs, customer testimonials
• Before/After: Show transformations when possible
• Team Photos: Build trust by showing your professional team
• Customer Photos: With permission, share customer installations