Brand Assets - Marketing Hub

Brand Voice & Messaging

Use this as your quick reference for how Eco Engineering should sound in any channel — from Facebook posts and flyers to the website, quotes, and emails.

Eco Engineering is delivered through two closely aligned companies: Eco Engineering Services Ltd (primarily South West England) and Eco-solutions Scotland Ltd (primarily Southern Scotland). Public-facing copy should use the shared customer name Eco Engineering; the full legal company names appear in footers, contracts, and formal documents.

Mission

To be a leading provider of renewable energy and small-scale construction solutions, solving our clients' energy needs through high-quality installations while supporting the communities we work in.

Vision

A future where fuel poverty is eradicated, agricultural businesses in England and Scotland are powered by clean energy, and local communities are empowered through meticulous, customer-focused service.

Service Areas & Focus

Our primary focus is homeowners and farms in Southern Scotland and South West England, with projects delivered across the wider UK through our installer network.

We serve two main audiences:

Domestic solar customers – homeowners who care about sustainability, energy savings, and high-quality installations.
Agricultural and rural customers – farms and agri-businesses with large roof spaces looking for cost savings and energy independence.

Values

Sustainability – every project is designed to reduce environmental impact.
Community improvement – we give back through donations, local partnerships, and support for events.
Quality – meticulous attention to detail from survey and design to commissioning and aftercare.
Innovation – using modern technologies and approaches to create long-term energy solutions.

Tone of Voice

Professional and knowledgeable, yet approachable and supportive. Our copy should always reflect environmental responsibility, clear explanations, and a genuine commitment to community support.

Messaging Do's and Don'ts

Do highlight quality, aftercare, and attention to detail.
Do mention how projects support households, farms, and the wider community.
Do keep language clear, friendly, and fact-based.
Don't over-promise savings or make vague, generic claims.
Don't ignore grants, funding, or the realities of payback periods.

Colour Palette & Usage

These are the core Eco Engineering Services brand colours used across the Marketing Hub, website, offline materials, and social templates. Use this section alongside the full colour guide to keep everything on-brand, including how Solar Yellow is used for calls-to-action.

Deep Navy Blue

Primary · #045097

Use for headers, navigation, key UI, and strong structural elements. Conveys trust, stability, and professionalism.

Sky Blue

Secondary · #6BB9F0

Use for highlights, badges, secondary buttons, and accent details. Conveys clarity, innovation, and a modern feel.

White

Background · #FFFFFF

Use generously for backgrounds and spacing. Keeps layouts clean, breathable, and premium while supporting readability.

Solar Yellow

CTA · #FFC928

Reserved for primary calls-to-action (e.g. Get a Quote, Request Survey, Download Brochure). Always pair with Deep Navy text for contrast.

Silver / Light Grey

Neutral · #D9D9D9

Use sparingly for dividers, subtle panels, and technical details. Adds an engineering, structured feel without overpowering the palette.

Recommended Usage Ratios

45% Deep Navy – structure, headings, key UI.
28% White – background and whitespace.
12% Sky Blue – highlights, badges, accents.
10% Solar Yellow – CTAs and key actions only.
5% Silver / Grey – borders, subtle panels, technical details.

Where This Palette Works

Marketing Hub UI and dashboards.
Website and landing pages.
Vehicle livery and workwear.
Offline materials (posters, banners, flyers).
Social media graphics and ad creatives.
Technical documentation and reports.

CMYK & Pantone Values for Print

Colour	CMYK	Pantone C*	Pantone U*
Deep Navy Blue #045097	100/72/0/38	294 C (approx.)	294 U (approx.)
Sky Blue #6BB9F0	60/25/0/0	2905 C (approx.)	2905 U (approx.)
White #FFFFFF	0/0/0/0	White	White
Silver / Light Grey #D9D9D9	0/0/0/15	Cool Gray 2 C (approx.)	Cool Gray 2 U (approx.)
Solar Yellow #FFC928	0/20/90/0	123 C (approx.)	123 U (approx.)

*Pantone values are approximations to help printers match the Eco Engineering palette as closely as possible.

For a visual, interactive view of these colours with usage examples and accessibility notes, open the dedicated Brand Colour Guide in the hub.

Logo Files

Primary Logo - Transparent Background

PNG with transparent background

Download

Logo with Background Only

Logo with background included

Download

Shiny Solar Icon Logo

Alternate icon logo used on website & hub

Download

Social Media Promotional Images

Reusable Facebook images optimized for our growth-optimized Facebook post templates. These images can be used across multiple campaigns. All images should be 940x788px for optimal Facebook feed performance.

Free Site Survey CTA

High-converting images for promoting free site surveys. Use with service announcement and general post templates.

FREE Site Survey

940x788px

Free Site Survey - General

"FREE Site Survey Available" with logo and CTA

Placeholder

Limited Slots Available

940x788px

Free Site Survey - Urgency

"Limited Slots Available" with urgency messaging

Placeholder

Service Highlights

Reusable images for showcasing solar, heat pumps, and EV chargers. Perfect for service showcase and product post templates.

Solar Power

940x788px

Solar Power Service

Solar panels with key benefits (savings, CO2 reduction)

Placeholder

Heat Pumps

940x788px

Heat Pump Service

Air source heat pumps with efficiency messaging

Placeholder

EV Chargers

940x788px

EV Charger Installation

EV charger with installation and convenience benefits

Placeholder

Installation Showcase Templates

Template images for showcasing completed installations. Add your own installation photos and stats. Use with service showcase template.

Before/After Template

940x788px

Before & After Template

Split-screen template for before/after installation photos

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Stats Overlay Template

940x788px

Stats Overlay Template

Template with space for savings, CO2 reduction, system size

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Team at Work

940x788px

Team at Work Template

Template for behind-the-scenes installation photos

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Educational & Myth-Busting

Shareable educational content. Use with general post templates for myth-busting and educational content.

Solar Works in Scotland

940x788px

"Solar Works in Scotland"

Myth-busting: Solar panels work with light, not heat

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How Solar Works

940x788px

How Solar Works

Simple explainer graphic on solar panel functionality

Placeholder

Benefits Checklist

940x788px

Renewable Energy Benefits

Checklist-style graphic: savings, CO2, property value

Placeholder

Customer Success Stories

Templates for showcasing customer testimonials and success stories. Use with service showcase templates.

Testimonial Template

940x788px

Customer Testimonial

Template with quote space and customer name/location

Placeholder

Success Story Stats

940x788px

Success Story with Stats

Template combining customer photo with savings stats

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Seasonal & Special Offers

Time-sensitive promotional images. Update dates and offers as needed.

Spring/Summer Offer

940x788px

Spring/Summer Promotion

Seasonal offer template (update dates/offers)

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Grant Available

940x788px

Grant/Funding Available

Template for promoting available grants and funding

Placeholder

Typography

Brand Font: Plus Jakarta Sans

Plus Jakarta Sans is our single brand typeface across web, print, and social. It is available free on Google Fonts (open for commercial use) and matches our voice: professional, clear, and approachable.

Headings & key claims

Plus Jakarta Sans 600–700. Use for page titles, hero copy, and strong CTAs.

Sentence case preferred (avoid full caps).
Keep line-length short for readability.

Body copy & long text

Plus Jakarta Sans 400–500. Use for paragraphs in the hub, website pages, print, and longer social captions.

Use comfortable line-height for calm, readable copy.
Where Plus Jakarta Sans is not available (some document tools), fall back to the system stack (-apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Arial, sans-serif).

UI labels, buttons & small accents

Plus Jakarta Sans 500–600. Use for navigation, form labels, badges, and button text.

Keep text short and action-oriented (\"Book a site survey\", not \"Click here\").
Avoid all-caps acronyms like EE / ES in public-facing CTAs — spell out full company names instead.

Typography Do's

Use Plus Jakarta Sans everywhere possible for a consistent look.
Use sentence case for headings and CTAs to keep tone friendly and professional.
Pair strong headings with plenty of white space for a clean, engineering-led feel.

Typography Don'ts

Don't mix in random fonts (e.g. decorative scripts) alongside Plus Jakarta Sans.
Don't use shouty ALL CAPS in subject lines, headlines, or buttons.
Don't write public-facing copy using internal short forms like “EE” or “ES” — always spell out the full company name.

Brand Guidelines

Logo Usage Do's and Don'ts

✓ Do's

Use full-color logo on light backgrounds
Use white logo on dark backgrounds
Maintain proper clear space
Keep proportions intact
Use high-resolution files

✗ Don'ts

Don't stretch or distort
Don't change colors
Don't use busy backgrounds
Don't use low-resolution
Don't rotate or add effects

Clear Space: Maintain minimum clear space equal to the height of the logo text on all sides.