**Mission** To be a leading provider of renewable energy and small-scale construction solutions, solving our clients' energy needs through high-quality installations while supporting the communities we work in. **Vision** A future where fuel poverty is eradicated, agricultural businesses in England and Scotland are powered by clean energy, and local communities are empowered through meticulous, customer-focused service. **Values** • Sustainability • Community improvement • Quality • Innovation **Tone of Voice** Professional and knowledgeable, yet approachable and supportive. Always reflect environmental responsibility and a genuine commitment to community support. **Service Areas & Audiences** • Primary focus: Southern Scotland and South West England, with projects delivered across the wider UK via our installer network. • Domestic: homeowners who care about sustainability, energy savings, and quality installations. • Agricultural & rural: farms and rural properties with large roof spaces seeking cost savings and energy independence.

This hub supports two closely aligned companies: **Eco Engineering Services Ltd** (sometimes shortened internally to **“EE”**) • Primary geography: South West England • Typical use: Homeowners and farms across England, especially Somerset and neighbouring areas **Eco-solutions Scotland Ltd** (sometimes shortened internally to **“ES”**) • Primary geography: Southern Scotland • Typical use: Homes, farms, and rural properties across Dumfries & Galloway and wider Scotland > **Naming rule:** > EE / ES are for **internal emails, notes, file names, and calendar labels only**. > In all public-facing copy (website, brochures, social posts, adverts, quotes, signage), always write the **full company name** for the relevant territory. **Example intros (public-facing)** • “Eco Engineering Services Ltd provides solar, heat pumps, EV charging and insulation across South West England and the wider UK.” • “Eco-solutions Scotland Ltd designs and installs renewable energy systems for homes and farms across Southern Scotland.” **Example sign-offs (public-facing)** • “Eco Engineering Services Ltd – Your No. 1 for Solar & Renewables in South West England.” • “Eco-solutions Scotland Ltd – high-quality renewable installations across Southern Scotland.”

Use this list (or a shortened version) when you need to describe what Eco Engineering Services offers in a single paragraph or bullet list. **Core Services** • Solar PV – roof and ground-mount systems for homes, farms, and businesses • Insulation – loft, internal wall, external wall, and cavity wall insulation, plus extraction, refill, and remedials • Battery Storage – standalone systems or paired with solar to maximise day and night savings • Air Source Heat Pumps – efficient heating and hot water for domestic and commercial properties • EV Charging – home chargers and scalable solutions for workplaces and car parks • Plastering & Rendering – high-quality finishes for retrofits, extensions, and remedial work • Single-storey Extensions & Small Brickworks – quick turnaround builds with full internal plastering and electrical services

You can drop these lines directly into posts, captions, or print materials and adapt the details. • "Helping homeowners and farms across Southern Scotland and South West England cut bills and carbon with high-quality renewable energy systems." • "From survey and design to commissioning and aftercare, every installation is delivered with meticulous attention to detail." • "We combine solar, insulation, battery storage, and heat pumps to build long-term energy solutions tailored to each property." • "Our goal is to reduce fuel poverty and support the communities we work in through practical, well-designed energy upgrades." • "We work with homeowners, farms, and rural businesses to unlock savings and energy independence." • "As Eco Engineering grows, we increase our ability to give back – supporting local charities, community groups, and events in our service areas."

Use these to sanity-check a draft post: **For domestic posts** • Who is it for? Homeowners in Southern Scotland / South West England. • What problem are we solving? Bills, comfort, carbon, property value. • Which services are relevant? Solar, insulation, battery, heat pumps, EV. • Where's the community benefit? Reduced fuel poverty, local installers, long-term savings. • Is the tone: professional, clear, supportive, and fact-based? **For agricultural / rural posts** • Who is it for? Farms and rural properties in Scotland and England. • What problem are we solving? High usage, grid dependence, long-term costs. • Which services are relevant? Solar PV, battery storage, possibly heat pumps and EV. • Are we mentioning large roof spaces, energy independence, and grants? • Is the tone: practical, numbers-led, and respectful of how farms actually operate?

Every Facebook / Instagram / TikTok post should follow the **Posting Strategy** guide: **Title Case** — Capitalise main words in the post headline (e.g. "Save On Your Energy Bills Today"). Website headings stay sentence case per Brand Assets. **Deep linking** — Link to the service landing page for that topic, not the generic homepage. Service URLs are in the guide (TBC until pages are live). **Short & Sharp** — Hook (1–2 lines) → 3–4 punchy bullets → clear CTA → service URL. Full guide (URL map, template, checklist): posting-strategy.html in this folder, or Social Media → Posting Standards in the hub.